About

Studio 72
Zürich

STUDIO 72 ZÜRICH is a modern essentials label built for the way this city dresses: expensive, but quiet.

Designed for everyday wear, we focus on heavyweight fabrics, clean cuts and a palette that includes every colour. 400 GSM brushed cotton, no logo on the chest, nothing that dates. Our pieces layer with each other and with everything already in your wardrobe. A core range stays year-round, with focused drops on top — each piece made to order, so nothing sits in a warehouse.

Rooted in restraint rather than noise, STUDIO 72 is more than a clothing label. It's a way of getting dressed without thinking about it — and a community of people who'd rather own ten things they love than fifty they don't.